01 / Outcome
50%
reduction in onboarding time
Onboarding, re-engineered
Led the redesign of FlowPay’s application flow, significantly reducing merchant onboarding duration.
Product Manager · Pine Labs
Ananya
Sharma.
I craft payment journeys that turn merchant complexity into clarity, trust, and operational momentum.
Ananya's impact lab
How I move a product metric
From application friction to merchant activation
faster
- 1
Signal
Merchants were taking too long to complete the application flow.
- 2
Product move
Redesigned the journey with engineering, design, and operations.
Measured outcome
Onboarding time cut in half at FlowPay.
Choose a metric to explore
Payment journeysMerchant empathyProduct strategyOperational efficiencyPayment journeysMerchant empathyProduct strategyOperational efficiency
Strategic operator thesis / Pine Labs
Reconciliation is a trust product.
The merchant payment ecosystem demands highly efficient reconciliation to preserve trust and operational fluidity. When transactions are hard to reconcile, support volume and operational friction rise. Better reconciliation reduces that burden while increasing merchant satisfaction and retention.
Where does uncertainty become a support ticket?
Find the moments where merchant trust breaks.
Initiate a discovery phase with key merchant clients to map reconciliation pain points, combining qualitative interviews with quantitative transaction analysis.
Decision workspace
Merchant evidence
01Merchant interviewsLanguage, workarounds, urgencyListen
02Transaction patternsExceptions, delays, repeat issuesTrace
03Support themesQuestions back to root causesConnect
Exit criteria
A ranked map of high-friction reconciliation moments
Why I can win
At FlowPay, I led a transaction dashboard that cut payment-related support tickets by 23% in six months—translating merchant reconciliation pain into measurable product impact with Mixpanel and Amplitude.
Verified outcomes
Proof, not promises.
Three product interventions. Each grounded in a real merchant need and measured through a business outcome.
02 / Outcome
23%
decrease in support tickets
Clarity that deflects support
Launched a transaction dashboard that reduced payment-related support tickets and improved merchant satisfaction.
03 / Outcome
12%
increase in checkout completion
Friction converted to revenue
Used usability testing and focused enhancements to improve checkout completion at CartSpring.
Career track record
Built at the intersection of product and payments.
A background in Product and Strategy, paired with a B.Tech in Computer Science, gives me both the operating lens and analytical toolkit to move from ambiguity to shipped value.
Product leadership · Merchant payments
FlowPay Technologies
Owned the roadmap for merchant onboarding and payment acceptance, partnering across engineering, design, and operations to halve onboarding time and reduce support tickets by 23%.
Roadmap ownershipReconciliationMixpanelAmplitude
Product · Checkout & seller tools
CartSpring
Managed checkout and seller-tool experiences, using usability testing and product improvements to increase checkout completion by 12%.
CheckoutSeller toolsUsability testingConversion
Technology & financial services
Northstar Consulting
Built a foundation across customer journeys and operational processes, shaping a systems-level perspective on fintech product decisions.
Customer journeysOperationsFinancial services
A sharper merchant experience starts here